Just take a minute to think about the changes in tech.
People are connecting to the web.
They are not just sitting at home on a big desktop or a laptop.
They are connecting online with smartphone or a mobile device.
Mobile devices are growing.
How easy is it to make a phone call for a product you want?
Simple.
Anyone can do this.
Pay per call is affiliate marketing for the online and offline market.
A prospect can see an offer online or offline and click to call or dial the number.
A prospect could be viewing a mobile website in the auto industry.
( The user sees the car insurance toll free number 855-614-4909 )
A pay per call ad for auto insurance quotes could be quickly presented.
The user could tap the smartphone screen and the call could be connected.
The calls that meet the vendor criteria could result in generating a commission.